Day 1.

Subject: Thanks for signing up,[firstname]

Hi [firstname],

Thanks for signing up.  Over the next few days I'll be sending you a lot of important information to help you get the most from social media, so be sure to check your inbox every day and to mark my messages as 'important'.

There are lots of different social media platforms out there, and it can be very confusing; but fear not! By this time next week, you'll be well on the road to establishing yourself as a presence on any social media platform you choose.

Incidentally, if you want to get a head start on things, I've put together a no-holes-barred guide to social media.  You can get your copy right now from [link to sales page].

In the meantime, please set aside half an hour or so to take a look at various social media sites – Facebook, Twitter, Instagram, Pinterest, LinkedIn, the works – and see how they operate.  Don't sign-up or open an account just yet (I'll tell you why later), just 'lurk' as they say.

Take a look at the most popular accounts, or accounts run by famous people – just do a search in Google for the person's name + facebook, twitter or whatever other social media site you can think of – and see how they structure their accounts, the sort of info they post etc.

Why?

Well, I'm going to let you into a little secret: Most famous actors, sporting legends or captains of industry are far too busy to keep up their social media accounts themselves, so they PAY people to do it for them!  You can learn a lot from these professional posters.  See how the accounts are organized, what sort of information they post, and so on.  Bear it in mind for when you begin your own social media presence.

More tomorrow!
Warmly,

[Your Name]