Let's take a look at some of the techniques that can be used to build your relationship with
your Twitter followers:
Staying Active on Twitter You want to make sure that you remain active on Twitter.
This means “tweeting” on a regular basis. Keep in mind that you want your presence to be
known online and what better way than “tweeting” even the simplest of messages to your
followers.
Just Be Yourself - You want to make your “Tweets” unique, however you want to make
sure that you remain yourself. Provide your followers with funny “tweets” and with
information that would interest them surrounding your business. You can share your
thoughts and experiences as well, which are great relationship building techniques when it
comes to creating your “Tweets.”
Promote Other People's Content As Well As Your Own - Promoting other people's
products is a great way to let your followers know that you aren't just thinking about yourself,
but others as well will helpful and informative information.
This way you are providing your followers with helpful and valuable information and it didn't
even have to come from you. This is a big time relationship builder and followers love the
idea and will in turn love you and your business as well.
You will also find that other marketers will in turn share your information as well to their
followers, which can create more followers heading to your Twitter page as well as your
website or products.
However, there is nothing wrong with creating your own promotional “Tweets” as well. After
all you are trying to generate “targeted” traffic to your site and what better way than through
promotional “Tweets” through Twitter. Make sure that the content that you provide is helpful
and valuable as well, this way you can build trust and a healthy relationship between you and
your followers.
A perfect example of a promotion for you website to “Tweet” would be something along the
lines of you creating an article and placing it on your blog and then sharing it through Twitter
to your Twitter followers. In turn, when they visit your blog to read your highly informative
article they will also have a chance to visit your website link as well. You'd be surprised at
how effective this one little method can be when it comes to generating “targeted” traffic to
your website.